SEP's marketing strategies to adapt to changing environment : the case of Fischer™
Xinshi Li and Ruizhi Yuan
| Year of publication: |
2024
|
|---|---|
| Authors: | Li, Xinshi ; Yuan, Ruizhi |
| Published in: |
Sharing Economy Platforms : A Casebook for Understanding Multiplayers in Sharing Economy Platforms. - Singapore : Springer Nature Singapore, ISBN 978-981-97-5404-5. - 2024, p. 7-20
|
| Subject: | B2B model | B2B2C model | Fischer™ | Marketing strategies | Rapidly developing e-commerce environment | Social media marketing | Marketingmanagement | Marketing management | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Social Web | Social web | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-981-97-5404-5_2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015102062