Separate or integrate? : assessing the impact of separation between product and service business on service performance in product manufacturing firms
Rogelio Oliva; Heiko Gebauer; Jeremy M. Brann
| Year of publication: |
2012
|
|---|---|
| Authors: | Oliva, Rogelio ; Gebauer, Heiko ; Brann, Jeremy M. |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 19.2012, 4, p. 309-334
|
| Subject: | Leistungsbündel | Bundling strategy | Profit Center | Profit center | Unternehmenserfolg | Firm performance | B-to-B-Marketing | Business-to-business marketing | Investitionsgüterindustrie | Capital goods industry | Deutschsprachiger Raum | German-speaking countries |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009714670