Separate versus joint evaluation : the roles of evaluation mode and construal level In technology adoption
Year of publication: |
2020
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Authors: | Ho, Candy K. Y. ; Ke, Weiling ; Liu, Hefu ; Chau, Patrick Y. K. |
Published in: |
MIS quarterly. - Minneapolis, Minn : MISRC, ISSN 2162-9730, ZDB-ID 2068190-2. - Vol. 44.2020, 2, p. 725-746
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Subject: | Evaluation mode | separate evaluation | joint evaluation | construal level | technology adoption | Bewertung | Evaluation | Konsumentenverhalten | Consumer behaviour | Innovationsdiffusion | Innovation diffusion | Theorie | Theory |
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