Sequential estimation of a time dependent advertising effectiveness model
| Year of publication: |
1990
|
|---|---|
| Authors: | Jex, C. F. |
| Published in: |
European Journal of Operational Research. - Elsevier, ISSN 0377-2217. - Vol. 48.1990, 3, p. 318-331
|
| Publisher: |
Elsevier |