Sequential modeling approach for redeploying selling effort in field salesforces
| Year of publication: |
1990
|
|---|---|
| Authors: | Cravens, David W. ; Moncrief, William C. ; Lamb, Charles Jr. ; Dielman, Terry |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 20.1990, 3, p. 217-233
|
| Publisher: |
Elsevier |