SERVCON: development and validation of a multidimensional service convenience scale
| Year of publication: |
2007
|
|---|---|
| Authors: | Seiders, Kathleen ; Voss, Glenn B. ; Godfrey, Andrea L. ; Grewal, Dhruv |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 35.2007, 1, p. 144
|