Service attributes as drivers of behavioral loyalty in casinos : the mediating effect of attitudinal loyalty
Anil Bilgihan, Melih Madanoglu, Peter Ricci (Department of Marketing, Florida Atlantic University, Boca Raton, FL, United States)
| Year of publication: |
July 2016
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| Authors: | Bilgihan, Anil ; Madanoglu, Melih ; Ricci, Peter |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 31.2016, p. 14-21
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| Subject: | Gambling | Casino ambiance | Gambler emotions | Intention to return | Customer loyalty | Service quality | Dienstleistungsqualität | Glücksspiel | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Emotion | Kundenzufriedenheit | Customer satisfaction | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2016.03.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011528470