Service blueprinting: a practical technique for service innovation
Mary Jo Bitner; Amy L. Ostrom; Felicia N. Morgan
| Year of publication: |
2008
|
|---|---|
| Authors: | Bitner, Mary Jo ; Ostrom, Amy L. ; Morgan, Felicia N. |
| Published in: |
California management review. - Thousand Oaks, CA : Sage Publishing on behalf of The University of California Press, ISSN 0008-1256, ZDB-ID 222930-4. - Vol. 50.2007/08, 3, p. 66-94
|
| Subject: | Dienstleistungsmarketing | Services marketing | Dienstleistungsgesellschaft | Service economy | Wirtschaftswachstum | Economic growth | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003733784