Service brand avoidance in business-to-business relationships
Dorothea Sekyiwa Otoo, Raphael Odoom and Stephen Mahama Braimah
| Year of publication: |
2023
|
|---|---|
| Authors: | Otoo, Dorothea Sekyiwa ; Odoom, Raphael ; Braimah, Stephen Mahama |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 32.2023, 1, p. 93-106
|
| Subject: | Brand avoidance | Business-to-business | Service | B-to-B-Marketing | Business-to-business marketing | Markenführung | Brand management | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Dienstleistungsmarketing | Services marketing | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-10-2020-3172 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013552938