Service characteristics as moderators of the entry mode choice : empirical evidence in the hotel industry
Cristina Villar, José Pla-Barber and Fidel León-Darder
| Year of publication: |
2012
|
|---|---|
| Authors: | Villar, Cristina ; Pla-Barber, José ; León-Darder, Fidel |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 32.2012, 7, p. 1137-1148
|
| Subject: | Internationaler Markteintritt | International market entry | Standortfaktor | Location factor | Auslandsinvestition | Foreign investment | Dienstleistungsqualität | Service quality | Hotellerie | Hotel industry | Spanien | Spain |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009551867