Service design for digital servitization : facilitating manufacturers' advanced services value proposition design in the context of Industry 4.0
Ion Iriarte, Maya Hoveskog, Hien Nguyen Ngoc, Iker Legarda, Maitane Uranga, Maite Nazabal, Ariane Atxa
| Year of publication: |
2023
|
|---|---|
| Authors: | Iriarte, Ion ; Hoveskog, Maya ; Hien Nguyen Ngoc ; Legarda, Iker ; Uranga, Maitane ; Nazabal, Maite ; Atxa, Ariane |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 110.2023, p. 96-116
|
| Subject: | Digital servitization | Service design | Advanced services | Value proposition design | Industry 4.0 | Dienstleistungsinnovation | Service innovation | Produktgestaltung | Product design | Industrie | Manufacturing industries | Leistungsbündel | Bundling strategy | Digitalisierung | Digitization | Dienstleistungsqualität | Service quality | Organisatorischer Wandel | Organizational change | Betriebliche Wertschöpfung | Value creation | Geschäftsmodell | Business model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2023.02.015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014306709