Service design via the global web : global companies serving local markets
by Brian Gillespie
| Year of publication: |
2010
|
|---|---|
| Authors: | Gillespie, Brian |
| Published in: |
Design thinking : integrating innovation, customer experience and brand value. - New York, NY : Allworth Press [u.a.], ISBN 978-1-58115-668-3. - 2010, p. 205-218
|
| Subject: | Website | Innovationsmanagement | Innovation management | Internationales Management | International management |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003951967