Service-dominant logic : a necessary step
Robert F. Lusch; Stephen L. Vargo
| Year of publication: |
2011
|
|---|---|
| Authors: | Lusch, Robert F. ; Vargo, Stephen L. |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 45.2011, 7/8, p. 1298-1309
|
| Subject: | Marketingtheorie | Marketing theory | Service-Dominant Logic | Service-dominant logic | Ökonomische Ideengeschichte | History of economic thought | Produkt | Product | Dienstleistung | Services | Kritik | Criticism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009267015