Service-dominant logic and consumer culture theory : natural allies in an emerging paradigm
Eric J. Arnould
| Year of publication: |
2007
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|---|---|
| Authors: | Arnould, Eric J. |
| Published in: |
Research in consumer behavior. - Bingley : Emerald, ISSN 0885-2111, ZDB-ID 633945-1. - Vol. 11.2007, p. 57-76
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| Subject: | Service-Dominant Logic | Service-dominant logic | Konsumentenverhalten | Consumer behaviour | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003500084