Service-dominant logic : reframing category captainship and retailer category management
Michael Christopher Benson, Keith Glanfield, Craig Hirst and Susan Wakenshaw
| Year of publication: |
2024
|
|---|---|
| Authors: | Benson, Michael Christopher ; Glanfield, Keith ; Hirst, Craig ; Wakenshaw, Susan |
| Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 52.2024, 2, p. 149-167
|
| Subject: | Category captain | Category management | COVID-19 | Service exchange | Service-Dominant logic | Value co-creation | Service-Dominant Logic | Service-dominant logic | Category Management | Lieferantenmanagement | Supplier relationship management | Marketingtheorie | Marketing theory | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Coronavirus |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-12-2021-0618 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014484233