Service-dominant logic : toward reframing business for enhanced e-novation
Robert F. Lusch; Stephen L. Vargo; Melissa Archpru Akaka
| Year of publication: |
2012
|
|---|---|
| Authors: | Lusch, Robert F. ; Vargo, Stephen L. ; Akaka, Melissa Archpru |
| Published in: |
E-marketing ; Vol. 3. - Hershey, PA : Business Science Reference. - 2012, p. 970-985
|
| Subject: | Service-Dominant Logic | Service-dominant logic | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009575098