Service experience and customers' eWOM behavior on social media platforms : the role of platform symmetry
Xiaoyan Liu, Piaoran Ren, Xingyang Lv, Shaobo Li
| Year of publication: |
2024
|
|---|---|
| Authors: | Liu, Xiaoyan ; Ren, Piaoran ; Lv, Xingyang ; Li, Shaobo |
| Subject: | Emotion regulation motivation | EWOM | Self-enhancement motivation | Service experience | Service type | Social platforms | Social Web | Social web | Virales Marketing | Viral marketing | Digitale Plattform | Digital platform | Konsumentenverhalten | Consumer behaviour | Emotion | Motivation | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Online-Handel | Online retailing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2024.103735 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015070830