Service experiences beyond the direct use : indirect customer use experiences of smartphone apps
Apramey Dube and Anu Helkkula
| Year of publication: |
2015
|
|---|---|
| Authors: | Dube, Apramey ; Helkkula, Anu |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 26.2015, 2, p. 224-248
|
| Subject: | Value-in-use | Co-creation | Service experience | Phenomenology | Smartphone apps | Use experience | Mobiltelefon | Mobile phone | Mobile Anwendung | Mobile application | Kundenintegration | Customer integration | Experiment | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsmarketing | Services marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011401337