Service failure type, response strategy and observers’ perceived helpfulness : evidence from TripAdvisor
Year of publication: |
2025
|
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Authors: | Zhang, Mingli ; Cai, Shensheng ; Qiao, Tong |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 37.2025, 3, p. 871-889
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Subject: | Observer | Perceived helpfulness | Response strategy | Service failure type | Social media | Social Web | Social web | Dienstleistungsqualität | Service quality | Beschwerdemanagement | Complaint management | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing |
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