Service firms and customer loyalty programs : a regulatory fit perspective of reward preferences in a health club setting
Ahmad Daryanto; Ko de Ruyter; Martin Wetzels; Paul G. Patterson
| Year of publication: |
2010
|
|---|---|
| Authors: | Daryanto, Ahmad ; Ruyter, Ko de ; Wetzels, Martin ; Patterson, Paul G. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 38.2010, 5, p. 604-616
|
| Subject: | Dienstleistungssektor | Service industry | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Fitness-Wirtschaft | Fitness industry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008747770