Service flexibility : conceptualizing value creation in service
Year of publication: |
2016
|
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Authors: | Brozovic, Danilo ; Nordin, Fredrik ; Kindström, Daniel |
Published in: |
Journal of service theory and practice : JSTP. - Bingley : Emerald, ISSN 2055-6225, ZDB-ID 2819789-6. - Vol. 26.2016, 6, p. 868-888
|
Subject: | Service logic | Service | Flexibility | Value co-creation | Value creation | Betriebliche Wertschöpfung | Flexibilität | Dienstleistung | Services | Kundenintegration | Customer integration | Service-Dominant Logic | Service-dominant logic | Dienstleistungsmarketing | Services marketing | Kundenwert | Customer value |
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