Service guarantees in an e-commerce platform : proposition of a framework based on customers' expectations, negative experiences and behavioural responses
| Year of publication: |
2023
|
|---|---|
| Authors: | Oliveira, Alessandro Silva de ; Souki, Gustavo Quiroga ; Silva, Dirceu da ; Rezende, Daniel Carvalho de ; Batinga, Georgiana Luna |
| Published in: |
Asia-Pacific journal of business administration. - Bradford : Emerald, ISSN 1757-4331, ZDB-ID 2500536-4. - Vol. 15.2023, 2, p. 225-244
|
| Subject: | Consumer attitudes | Consumer behaviour | Covid-19 impacts | Customer experience | Internet business | Online platforms | Konsumentenverhalten | Electronic Commerce | E-commerce | Digitale Plattform | Digital platform | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Coronavirus | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Internet | Social Web | Social web |
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