Service innovation and customer performance of telecommunication service provider : a study on mediation effect of corporate reputation
Palanisamy Ganesan (Marketing Division, VIT Business School, VIT University, Tamil Nadu, India), Manohar Sridhar (VIT Business School, VIT University, Tamil Nadu, India)
| Year of publication: |
2016
|
|---|---|
| Authors: | Ganesan, Palanisamy ; Sridhar, Manohar |
| Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 19.2016, 1, p. 77-101
|
| Subject: | corporate reputation | customer satisfaction | mediation | relationship improvement | service innovation | Firmenimage | Corporate reputation | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Dienstleistungssektor | Service industry | Telekommunikationssektor | Telecommunications industry | Dienstleistungsqualität | Service quality | Innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/crr.2015.29 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011552501