Service innovation capability for enhancing marketing performance : an SDL perspectives

Lie Heng, Augusty Tae Ferdinand, Nur Afifah, Ramadania Ramadania

This study was conducted to propose dan test a conceptual model for solving a research gap on the influence of customer orientation on marketing performance through a strategic bridge variable, service innovation capability, and consumer-centric strategy. We adopt the service-dominant logic as a basis for solving the research gap for its coverage on the value and service value innovation for attracting customers and as a stepping-stone for enhancing marketing performance. Data were collected from 145 service enterprises in Pontianak, West Kalimantan, Indonesia, as our samples for testing the proposed research model, using the software of AMOS-structural equation modeling. The main finding of this study is a strategic path for enhancing marketing performance through customer orientation and the capability for service value-creating.

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Year of publication:	2020
Authors:	Heng, Lie ; Ferdinand, Augusty Tae ; Afifah, Nur ; Ramadania, Ramadania
Published in:	Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas. - Vilnius : [Verlag nicht ermittelbar], ISSN 1822-4202, ZDB-ID 2404327-8. - Vol. 21.2020, 2, p. 623-632
Subject:	customer orientation \| customer-centric strategy \| service innovation capability \| marketing performance \| service-dominant logic \| Indonesia \| Beziehungsmarketing \| Relationship marketing \| Service-Dominant Logic \| Service-dominant logic \| Indonesien \| Innovationsmanagement \| Innovation management \| Dienstleistungsinnovation \| Service innovation \| Marketingmanagement \| Marketing management \| Innovation \| Ressourcenorientierter Ansatz \| Resource-based view \| Kundenintegration \| Customer integration \| Unternehmenserfolg \| Firm performance \| Dienstleistungsmarketing \| Services marketing \| Produktentwicklung \| New product development \| Dynamische Kompetenzen \| Dynamic capabilities

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.3846/btp.2020.12163 [DOI] hdl:10419/248061 [Handle]
Classification:	M31 - Marketing ; D46 - Value Theory ; D83 - Search, Learning, Information and Knowledge ; L25 - Firm Size and Performance
Source:	ECONIS - Online Catalogue of the ZBW

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