Service Innovation: How to Go from Customer Needs to Breakthrough Services
| Year of publication: |
2011
|
|---|---|
| Authors: | Lowe, Ben |
| Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 20.2011, 7, p. 557-557
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Innovation | Services | Value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | review |
| Language: | English |
| Other identifiers: | 10.1108/10610421111181868 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014896268