Service innovation: why is it so difficult to accomplish?
| Year of publication: |
2011
|
|---|---|
| Authors: | Dörner, Nadin ; Gassmann, Oliver ; Gebauer, Heiko |
| Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 6051315. - Vol. 32.2011, 3 (3.5.), p. 37-47
|