Service level, pricing strategy and firm performance in a manufacturer-giant retailer supply chain
Ruiliang Yan; John Wang
| Year of publication: |
2010
|
|---|---|
| Authors: | Yan, Ruiliang ; Wang, John |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 19.2010, 1, p. 61-66
|
| Subject: | Einzelhandel | Retail trade | Lieferantenmanagement | Supplier relationship management | Dienstleistungsqualität | Service quality | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003963611