Service management and marketing : a customer relationship management approach
Christian Grönroos
| Year of publication: |
2000 ; 2. ed
|
|---|---|
| Authors: | Grönroos, Christian |
| Publisher: |
Chichester [u.a.] : Wiley |
| Subject: | Beziehungsmarketing | Relationship marketing | Dienstleistungsmanagement | Service management | Dienstleistungsmarketing | Services marketing | Lieferantenmanagement | Supplier relationship management | Dienstleistung | Marketing | Dienstleistungsbetrieb | Management |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | X, 394 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Literaturangaben pbk ; : £24.95 : CIP entry (Sep.) |
| ISBN: | 0-471-72034-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001468264