Service management and marketing : a customer relationship management approach
Christian Grönroos
| Authors: | Grönroos, Christian |
|---|---|
| Publisher: |
Chichester [u.a.] : Wiley |
| Subject: | Dienstleistungsbetrieb | Marketing | Kundenmanagement | Beziehungsmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X, 394 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-471-72034-8 |
| Classification: | Marketing ; Dienstleistungen: Allgemeines |
| Source: |
Persistent link: https://www.econbiz.de/10004594745