Service marketing and subjectivity : the shaping of customer-oriented employees
Per Skålén
| Year of publication: |
2013
|
|---|---|
| Authors: | Skålén, Per |
| Published in: |
Expanding disciplinary space : on the potential of critical marketing. - London [u.a.] : Routledge [u.a.], ISBN 978-0-415-81615-1. - 2013, p. 157-171
|
| Subject: | Michel Foucault | Beziehungsmarketing | Relationship marketing | Verkaufspersonal | Salespeople | Erfolgsfaktor | Success factor | Macht | Power |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010199654