Service modularity in the digital era: integrating environmental sustainability and post-pandemic insights

Purpose This study aims to explore service modularity in the context of digital technology and environmental sustainability, particularly considering the transformative impacts of the post-pandemic world. It aims to shed light on how service modularity can adapt to and thrive in these evolving circumstances. Design/methodology/approach Using a comprehensive analytical approach, this paper addresses the critical concerns and limitations inherent in traditional service modularity concepts. It proposes novel perspectives on service modularity, enriched by recent technological advancements and sustainability imperatives. Findings The research reveals new dimensions of service modularity, emphasising its significance in the era of digital transformation and heightened environmental awareness. It provides empirical insights into how service modularity can be effectively reimagined and implemented in response to the challenges and opportunities arising from the COVID-19 pandemic. Practical implications The findings offer valuable guidance for organisations seeking to enhance their service delivery through modularity. The study underscores the importance of integrating digital innovation and sustainability principles into service design and execution in the post-pandemic era. Originality/value This paper makes a novel contribution to the field of service modularity by intertwining it with the realms of digital technology and environmental sustainability. It offers a unique perspective on adapting service modularity to contemporary challenges, thereby enriching the existing body of literature and providing a foundation for future research in this area.