How service quality affects university brand performance, university brand image and behavioural intention : the mediating effects of satisfaction and trust and moderating roles of gender and study mode
Parves Sultan, Ho Yin Wong
| Year of publication: |
2019
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| Authors: | Sultan, Parves ; Wong, Ho Yin |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 26.2019, 3, p. 332-347
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| Subject: | Service quality | Satisfaction | Trust | Brand performance | Brand image | Behavioural intention | Dienstleistungsqualität | Markenimage | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Markenführung | Brand management | Strukturgleichungsmodell | Structural equation model | Hochschule | Higher education institution | Geschlecht | Gender |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-018-0131-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012060081