Service Quality and Customers’ Patronage Decision of Healthcare Insurance Products: ?In-Depth Interview Approach
Year of publication: |
2014
|
---|---|
Authors: | Rahman, Muhammad Sabbir ; AbdelFattah, Fadi AbdelMuniem ; Mohamad, Osman Bin |
Published in: |
International Journal of Academic Research in Business and Social Sciences. - Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences. - Vol. 4.2014, 7, p. 526-543
|
Publisher: |
Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences |
Subject: | Service Quality | Patronage Intention | Corporate Image | Perceived Value |
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