Service quality and customers' purchase intentions : an empirical study of the Indian banking sector
Koushiki Choudhury
| Year of publication: |
2013
|
|---|---|
| Authors: | Choudhury, Koushiki |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 31.2013, 7, p. 529-543
|
| Subject: | SERVQUAL | Service | Purchase intentions | Regression | Dienstleistungsqualität | Service quality | Indien | India | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Bank |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010200804