Service Quality: A Case Study of a Bank - Measuring customer satisfaction is critical to the process of serving the customer and responding faster and better than competition.
| Year of publication: |
2006
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|---|---|
| Authors: | Najjar, Lotfollah ; Bishu, Ram |
| Published in: |
Quality management journal : QMJ. - Milwaukee, Wis. : ASQC, ISSN 1068-6967, ZDB-ID 12271081. - Vol. 13.2006, 3, p. 35-44
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