Service quality, corporate brand image, and switching behavior : the mediating role of customer satisfaction and repurchase intention
Kavita Srivastava; Narendra K. Sharma
| Year of publication: |
2013
|
|---|---|
| Authors: | Srivastava, Kavita ; Sharma, Narendra K. |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 34.2013, 4, p. 274-291
|
| Subject: | credibility | reputation | corporate image | satisfaction | service quality | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Reputation | Markenarchitektur | Brand architecture |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010208608