Service quality, customer satisfaction and loyalty in the Yemeni mobile service market
Mamoun N. Akroush, Shuhd A. Dawood and Israa B. Affara
| Year of publication: |
2015
|
|---|---|
| Authors: | Akroush, Mamoun N. ; Dawood, Shuhd A. ; Affara, Israa B. |
| Published in: |
International journal of services, economics and management. - Genève : Inderscience Enterprises, ISSN 1753-0822, ZDB-ID 2422828-X. - Vol. 7.2015, 1, p. 53-73
|
| Subject: | service quality | SERVQUAL | customer satisfaction | customer loyalty | mobile service operators | Yemen | emerging markets | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Mobilkommunikation | Mobile communications | Jemen | Dienstleistungsmarketing | Services marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011607179