Service quality gap approach : a case of Indian customer's satisfaction of private banks
Year of publication: |
2014
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Authors: | Ali, Sadia Samar ; Kaur, R. ; Pande, Maj J. C. ; Ahmad, F. |
Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 7.2014, 4, p. 429-453
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Subject: | commercial banks | customers' perceptions | customers' expectations | SERVQUAL | overall satisfaction | level of quality | paired-t test | India | Dienstleistungsqualität | Service quality | Indien | Kundenzufriedenheit | Customer satisfaction | Bank | Konsumentenverhalten | Consumer behaviour | Privatkundengeschäft | Personal banking |
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