Service quality, service convenience, price and fairness, customer loyalty, and the mediating role of customer satisfaction
Vinita Kaura, Ch. S. Durga Prasad and Sourabh Sharma
| Year of publication: |
2015
|
|---|---|
| Authors: | Kaura, Vinita ; Prasad, Ch. S. Durga ; Sharma, Sourabh |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 33.2015, 4, p. 404-422
|
| Subject: | Consumer behaviour | Customer loyalty | Banks | Service quality | Price | Service convenience | Dienstleistungsqualität | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Beziehungsmarketing | Relationship marketing | Bank |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011384249