Service recovery, satisfaction and behaviour intentions : analysis of compensation and social comparison communication strategies
Year of publication: |
2012
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Authors: | Vázquez Casielles, Rodolfo ; Iglesias Argüelles, Víctor ; Varela Neira, Concepción |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 32.2012, 1/2, p. 83-103
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Subject: | Kundenservice | Customer service | Beschwerdemanagement | Complaint management | Emotion | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing |
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