Service systems as a foundation for resource integration and value co-creation
Bo Edvardsson, Per Skålén and Bård Tronvoll
| Year of publication: |
2012
|
|---|---|
| Authors: | Edvardsson, Bo ; Skålén, Per ; Tronvoll, Bård |
| Published in: |
Review of marketing research. - Bingley [u.a.] : Emerald, ISSN 1548-6435, ZDB-ID 2169037-6. - Vol. 9.2012, p. 79-126
|
| Subject: | Marketingtheorie | Marketing theory | Dienstleistung | Services | Werttheorie | Theory of value | Service-Dominant Logic | Service-dominant logic | Telekommunikationsausrüster | Telecommunications equipment industry | Telekommunikationsdienst | Telecommunications services |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009572483