Service transition strategies in service-dominant settings : towards all finance solutions in SME markets
Irinja Valtanen
| Year of publication: |
2014
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|---|---|
| Authors: | Valtanen, Irinja |
| Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 19.2014, 1, p. 52-70
|
| Subject: | service transition | comprehensive financial services | one-stop shopping | KMU | SME | Finanzdienstleistung | Financial services | Leistungsbündel | Bundling strategy | Dienstleistungssektor | Service industry | Dienstleistungsmarketing | Services marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010497785