Services branding triangle : examining the triadic service brand promises for creating a strong brand in banking industry
Musa Pinar, Tulay Girard, Paul Trapp and Zeliha Eser
| Year of publication: |
2016
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|---|---|
| Authors: | Pinar, Musa ; Girard, Tulay ; Trapp, Paul ; Eser, Zeliha |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 34.2016, 4, p. 529-549
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| Subject: | Perceptions | Relationship marketing | Brand management | Brand image | Services marketing | Service failures | Markenführung | Dienstleistungsmarketing | Beziehungsmarketing | Markenimage | Dienstleistungsqualität | Service quality | Dienstleistungssektor | Service industry | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-04-2015-0043 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011593969