Services engineering : design and pricing of service features
Guillermo Gallego and Catalina Stefanescu
| Year of publication: |
2012
|
|---|---|
| Authors: | Gallego, Guillermo ; Stefanescu-Cuntze, Catalina |
| Published in: |
The Oxford handbook of pricing management. - Oxford [u.a.] : Oxford Univ. Press, ISBN 0-19-954317-8. - 2012, p. 713-737
|
| Subject: | Kundenservice | Customer service | Preismanagement | Pricing strategy | Realoptionsansatz | Real options analysis | Dienstleistungsmanagement | Service management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009566440