Services marketing : concepts, strategies & cases
K. Douglas Hoffman (Professor of Marketing, University Distinguished Teaching Scholar, Colorado State University), John E.G. Bateson (Visiting professor of Management, Cass Business School, City University, London)
| Year of publication: |
[2017] ; Fifth edition
|
|---|---|
| Authors: | Hoffman, K. Douglas ; Bateson, John E. G. |
| Publisher: |
Boston, MA : Cengage Learning |
| Subject: | Dienstleistungsmarketing | Services marketing |
| Extent: | xv, 458 Seiten Illustrationen 26 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-1-285-42978-6 ; 978-0-357-67130-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011861854