Services marketing : integrating customer focus across the firm
Valarie A. Zeithaml, University of North Carolina at Chapel Hill, Mary Jo Bitner, Arizona State University, Dwayne D. Gremler, Bowling Green State University
| Year of publication: |
[2009] ; Fifth Edition, International Edition
|
|---|---|
| Authors: | Zeithaml, Valarie A. ; Bitner, Mary Jo ; Gremler, Dwayne D. |
| Publisher: |
Boston : McGraw-Hill |
| Subject: | Dienstleistungsmarketing | Services marketing | Beziehungsmarketing | Relationship marketing | Dienstleistung | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [swbplus.bsz-bw.de] ; Table of Contents [loc.gov] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | xxviii, 708 Seiten Illustrationen, Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Literaturangaben Hier auch später erschienene, unveränderte Nachdrucke |
| ISBN: | 0-07-338093-8 ; 978-0-07-338093-3 ; 0-07-126393-4 ; 978-0-07-126393-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013469449