Services Segmentation and Emergent Customer Behavior: A Case Study
| Year of publication: |
2012
|
|---|---|
| Authors: | Jarratt, Denise ; Fayed, Ramzi |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 20507926. - Vol. 33.2012, 1 (1.1.), p. 49-68
|