SERVICES - The Evolution of Services Advertising in a Services-Driven National Economy: An Analysis of Progress and Missed Opportunities
| Year of publication: |
2011
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| Authors: | Royne Stafford, Maria B ; Reilly, Tim ; Grove, Stephen J ; Carlson, Les |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 51.2011, 1, SUPPL, p. 136-153
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