Serving the customer - is information technology a bridge or a barrier?
Merlin Stone ...
| Year of publication: |
1993
|
|---|---|
| Other Persons: | Stone, Merlin (contributor) |
| Publisher: |
London |
| Subject: | Informationstechnik | Information technology | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Extent: | 51 S |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000144450