Serving the poor : captive market CSR and repurchase intention
Saju Jose; Nilesh Khare; F. Robert Buchanan
| Year of publication: |
2015
|
|---|---|
| Authors: | Jose, Saju ; Khare, Nilesh ; Buchanan, F. Robert |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 33.2015, 3, p. 316-329
|
| Subject: | India | Consumer attitudes | Marketing concept | Social responsibility | Emerging markets | Financial services | Corporate Social Responsibility | Corporate social responsibility | Indien | Schwellenländer | Emerging economies | Finanzdienstleistung | Konsumentenverhalten | Consumer behaviour | Marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011383606